What is Narrative Intelligence?
We develop organizational capacity for adaptive change through narrative alignment, contextual intelligence, and strategic capability building.
We are living through a profound shift, from an era defined by data and information to one of diverse, ubiquitous intelligence.
And yet, organizations remain inundated with data that remains hard to understand. Instead of clarity of purpose, we struggle to discern the signal from the noise. More information without the right structures does not necessarily create contextual and actionable intelligence.
The symptoms are everywhere: teams working with contradictory assumptions, strategies that sound compelling but resist implementation, and decision makers who feel simultaneously overwhelmed by information and starved for insight. Organizations collect massive amounts of data but struggle to translate it into coherent action.
The challenge is not the amount of data. The challenge is how we make meaning, and how we develop Narrative Intelligence. Traditional analytics can tell you what happened, but they cannot help you understand why it matters or what it means for the stories you are trying to change.
This is because data and information on their own are never enough. What matters is how systems generate meaning, how they structure distinctions, perceive signals, and decide what is possible. Without this capacity, organizations remain reactive, fragmented, and unable to act with the kind of coherence that complex challenges demand.